Blohing Field Digital GmbH — Media · Advertising

Background

Twenty years at the intersection of media, advertising and technology.

Operator first, advisor second. The perspective behind Blohing Field Digital comes from running large advertising sales organisations and building their technology — not from watching them from the sidelines.

2025 — 2026

Chief Commercial, Technology & Data Officer

RTL Deutschland

Member of the management board, responsible for advertising, distribution, technology and data across RTL Deutschland and Ad Alliance.

2015 — 2023

CEO Axel Springer All Media & Media Impact

Axel Springer SE

Joined as Chief Digital Officer of Media Impact, became CEO of Axel Springer All Media in 2020. Built a proprietary adtech stack independent of Google and led the publisher's data strategy for the post-cookie era.

2012 — 2015

CEO

Affiliprint

Led the digital couponing network through growth and repositioning.

Earlier

Managing Director & digital leadership roles

Travelzoo · Handelsblatt Media Group

Built and scaled online marketing businesses in publishing and travel — the formative years of digital advertising in Germany.

Investments

Backing the builders of agentic advertising.

Blohing Field Digital invests in early-stage AI start-ups that rebuild the advertising workflow around autonomous agents — as an angel investor with operator experience, capital and market access.

The thesis: the classic advertising value chain — briefing, planning, buying, creative, optimisation — was built for humans operating software. Agentic AI inverts this: software that operates itself, negotiates and optimises. Whoever builds the infrastructure for that owns the next decade of advertising.

Agentic media buyingAutonomous agents that plan, negotiate and execute media investments across channels.
AI-native creative & productionSystems that generate, test and iterate advertising creative at machine speed.
Agent-to-agent commerce infrastructureProtocols and marketplaces where brand agents transact with publisher and retailer agents.
Data & measurement for agentsAttribution, brand safety and verification built for a world where agents — not people — make the calls.

Consulting

Advisory for a market being rewritten in real time.

Agentic AI does not add a channel to advertising — it replaces the operating model. Blohing Field Digital advises publishers, marketers and investors who need to navigate that disruption with someone who has run the machine, not just analysed it.

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Agentic advertising strategy

Where AI agents will disrupt your revenue model first — and how to position sales organisations, pricing and inventory before the market does it for you.

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Adtech & data architecture

Build-vs-buy decisions for advertising technology, first-party data strategy and independence from walled gardens — informed by having built a proprietary stack at scale.

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Media sales transformation

Restructuring publisher and broadcaster sales houses for a market where demand increasingly arrives via agents and APIs rather than sales calls.

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Commercial partnerships & M&A

Sparring on marketer alliances, joint ventures and acquisition targets in media and adtech — with a network built over two decades in the German market.

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Start-up & scale-up advisory

Go-to-market for AI and adtech ventures selling into publishers, agencies and brands — what buyers actually pay for, and how their procurement really works.

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Board advisory & keynotes

Advisory board mandates and keynote perspectives on the future of advertising in an agent-driven economy.

Media & advertising advisory for the age of agentic AI.